Guaranteeing a Startup Success

You’d do it if you could go into business for yourself with a 100% certainty of success, right? If you could expand your business while knowing that every risk you took will pay off, you would happily do it. Starting and running a business would be simple if success was assured. Every business, from the sole proprietor to the mega-corporation, poses a risk; both sorts of enterprises prosper and fail on a regular basis. The truth is that no one can promise complete business success.

Success is about showing up everyday and consistently doing the hard work it takes to build your own abilities, skills, and value. And while you can’t guarantee any outcome, you can guarantee when you’ll show up, and what you’ll do. 

Here’s where things get a little muddy:

A number of successful entrepreneurs reach their objectives in what appears to be a record period of time. It’s as if they had a concept, pounded it with all of their time, money, and talent, made a few blunders along the way, and now they’re making seven- and eight-figure incomes.

However, we have all seen other entrepreneurs who appear to be working equally as hard as the doers I deal with, but with little to show for it. It’s tempting to believe that the most successful entrepreneurs are those that are inherently ambitious or competent, have a lot of experience, or are just fortunate. 

That is not the case! The commitment to show up every day and continually learn, grow, and do, is the one crucial factor that distinguishes the performers from the non-performers. Willingness to try new things, even if they don’t always work. They have a strong desire to enhance their abilities and skills.

Every successful person has one thing in common: they continuously show up. Consistency, like success, does not happen by itself. It is something that you grow, nurture, and develop over time until it becomes second nature.

Consistency is hard, that’s why few people do it. But consider the alternative: when you don’t show up consistently, people don’t have a chance to get to know, like, and trust you. When they don’t know like and trust you, you don’t get clients. If you don’t get clients, you lose. Consistent dedication entails pouring your entire being into your work. Invest in yourself, your abilities, and your knowledge over a long period of time. If you do this, you will have greater success. There is no way to fail. Nobody who is always learning, growing, and networking does not better their business. As a result, it is a guarantee. All you have to do is decide to guarantee it to yourself 

Now consider this: What would you be ready to give up if you knew for certain that you would have exactly the business and life you desired three years from now? Perhaps a better question to ask is, “Are you prepared to gamble on yourself to make it happen?” Do you have enough faith in yourself to constantly show up and make it happen every day? Because if you do, the cost should be much more than you’re willing to make.