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Pacer Ventures is well positioned to support the growth of startups within Sub-Saharan Africa. A combination of attributes enables our deal-flow sourcing and portfolio management which promise realistic returns to our investors.

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Startup Equity: What you should know

Startup Equity: What you should know

In business, equity is the value share of the company. It indicates a person’s ownership claim in any organization in which they have shares, regardless of the percentage. Startup equity is important, and everyone wants a piece of the startup figurative pie, including investors, lenders, workers, and even family members.

The four main groups most likely to get startup equity are founders, investors, mentors, and workers. Before this stock is distributed, each individual’s contribution to the startup’s development must be assessed. The founders and co-founders of any firm have inherent shares and the veto authority to distribute the shares to whoever they desire.

The duties of investors in a company are reasonably clear. These investors put their money into the business and receive a part of the profits. This proportion differs from one startup to the next. It is, however, subject to the number of investors and the value of the shares themselves.

Mentors are more likely to be awarded startup ownership out of gratitude. Mentors are business gurus that have either assisted you with guidance and business tips as your firm grows or have been a part of the startup incubation. Because some of these mentors give a lot of support to see companies flourish, most founders offer them a piece of the company in exchange for their unwavering and unselfish services.

Employees that receive a share of startup equity are often those who started with the company in the early days, even if they did not earn competitive salaries to begin with

However, before giving up their business shares, startup founders must obtain expert advice, some founders however want to keep their journey to themselves. Collaboration has been demonstrated to be vital for commendable improvements, and owning your firm 100 percent can simply slow down the startup growth process.


When it comes to dividing startup equity, there are a few things to consider:

  1. Seed Capital: 

Most investors who offer seed financing for startups do so in exchange for a percentage of the startup’s equity.

In other circumstances, the co-founders supply the seed funding. The equity is divided among them based on their contributions.

  1. Startup Ideation Collation: 

This is generally done among co-founders; each person’s contribution to the brainstorming process is assessed, and startup equity is distributed accordingly.

This means that whoever adds the most value and contribution to the startup gets the larger portion.

  1. Salary Rewards: 

Employees that join the business during its bootstrapping stage are more likely to receive stock as well. To compensate for the uncertainty of working with a startup and, at times, a lower income.

  1. Vesting Schedule:

The vesting schedule protects the business by regulating how co-founders deal with their portion of the startup ownership. It also aids in retaining the majority of the company shares in the firm by preventing a co-founder from departing, as co-founders often own a large amount of the startup stock.

Finally, as a startup founder entrepreneur, don’t be sentimental when it comes to distributing startup ownership. It’s a competitive world out there, and some individuals are not loyal. Be truthful and seek expert assistance. So, if something goes wrong, it may also be handled professionally.