The idea of pitching your business to experienced investors can be quite daunting compared to other types of pitches with slightly different nuances. You are standing in front of the people who can look right through you and your words. Any mistakes or misinformation can ruin the opportunity of a successful investment.
Here are three(3) key components that are a “must-have” in your investor pitch deck:
- Outline your business model
Your business model tells an investor how your idea will (or does) become economically viable. The best way to show you how to communicate your business model is to show you an example of a good one. See this Business model
- Your Target Market and Product’s Uniqueness
You must also outline the market you are targeting with your product and be prepared to discuss the dynamics of this market. If your market is seasonal, hyper-niche or unpredictable, be prepared to defend why your business model will work with such dynamics.
This is your plan of how you aim to capture the target market you have indicated in your opening, as this could range from channel partnerships to other strategic collaborations combined with unique pricing models. Speak in more details about how your product has or will be validated, and the path to grow revenues.
Generally, provide investors with all the information they need to make an investment decision. The primary purpose is to tell a story, build excitement, and get that all-important request for additional information and a follow-up meeting.